Go to Market project | FinoClub

As the founder of FinoClub, we aim to grow our ARR to 1.8 Cr with an AOV of 15,000 annually/. Our challenge lies in achieving this growth within the competitive land space of trading education, where established players already have a foothold. We need to leverage our UVP to attract and retain users while optimizing our marketing and sales strategies.

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Goal

Our goal is to reach 1.8cr ARR in 12 month with an AOV of INR 15,000.

Input Levers

1. Revenue Calculation :
2. 1. Total Revenue Required: 1.8cr
   2. 1. AOV: 15,000
      2. Total Orders required: 1200
3. Conversion Rates :
4. 1. Assuming 2% conversion for a typical finance online ed platform
      Total Visitors required: 60,000
5. Traffic Sources :
6. 1. Performace Marketing - 40%
   2. Organic / SEO : 15%
   3. Social Media (Including Whatsapp)-> Community -> Conversion : 35%
   4. Email Marketing -> Community -> Conversion : 10%

ICP in focus

For us to achieve our goal target users :

1. Existing customers: Individuals who have already purchased from us and are familiar with our offerings.
   (Easier to upsell or encourage repeat purchases as they already trust our brand)
2. HNI: Traders and customers with higher disposable income who can afford a purchase of 15K or above.
   (Aiming to make larger transactions, which aligns with our AOV goal)
3. Professionals Seeking Growth: Mid-career professionals looking to invest in their set or assets, willing to pay a premium for quality services.
   (Likey to see our value prop in products and services and willing to invest in high-ticket items.)
4. Tech+ Millenials : Younger, digital-first users have been comfortable with online transactions and assets like FX/ Crypto and are looking for innovative solutions
   (Likey to be attracted to our being built online communities and presence - possibly liking convince of our products)

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Pitch Segmentation

1. Favorite Financial Instruments:
2. 1. Stocks
   2. Cryptocurrencies
   3. Forex
      
3. Preferred Learbubf Style
4. 1. Interactive Webinars
   2. Recorded Videos [self-paced]
   3. 1-1 Mentorship // Coaching
      
5. Enagagement Prefernces:
6. 1. Updates & Alerts
   2. Community Discussions
   3. In-depth reports
      
7. Motivational
8. 1. Bragworthy success
   2. Financial Independence
   3. Continuous

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